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Industry experts that’ve got your back

The ad agency for grown ups

Sheila Worsley

General Manager

A co-owner of Calibre + Candor, Sheila's worked for the past two decades in the UK and New Zealand and is one of the leading digital advertising experts in the country.

Matt Williams

Group Business Director

Matt's worked for over 18 years in out-of-home advertising with a decade of that as a Sales Director and Trading Director. Over that time, he took his team to a revenue to over $50m p.a., becoming a market leader across large format digital, static and transit out of home (also earning the accolade of 'Media Brand of the Year' through it!).

With extensive knowledge of the New Zealand media landscape Matt has built out an impressive network of senior media executives.

Clive Reed


Celebrating 40 years in the media industry this year, Clive has managed the media negotiation and buying of over $1 billion of media spend. Clive has worked both in London and New Zealand on a vast array of blue-chip advertisers. He brings all the disciplines into New Zealand media from understanding global best practice of quality delivery at market leading pricing.

Nick Dykes

Head of Client Services

Nick has over a decade of experience in the industry working across a range of client categories. He has a comprehensive understanding of the New Zealand media landscape and brings a wealth of planning and strategic experience to the Calibre + Candor team.

Vanessa Williams

Head of Media Operations

With 20+ years working across multiple markets and categories, Vanessa has developed many successful campaigns for her clients in a broad range of categories. Effectiveness guides the solutions she develops and invests clients’ dollars as if they are her own. Staying ahead of the media landscape, building strong partnerships and a focus on results ensure a strong return on investment for all client partners.

Simon Gentry


Simon is a co-founder of Calibre + Candor and he works with many of our clients at an executive level. His role helps them shape their business and marketing strategies, and define the structure, tools, and skills they need for success.

Dev Chand

Digital Lead

Dev brings to the team nearly a decade of impressive industry experience. A founder, digital strategist and lead marketer, he’s worked with numerous award-winning brands from the global heavyweights such as Coca-Cola and World Vision to the local brands making their mark on the world (from Fonterra to Emma Lewisham and Deadly Ponies). In the last five years alone he’s planned over $16m in digital media spend.

His work on Jaspers and also Zambero demonstrates just how successful his insights and implementation have been. Dev led the launch of Jasper's Industrial Income Plus Fund 1.0, successfully helping raise $15.2m of investor equity in five weeks through high impact Digital, OOH, Print and Public Relations tactics. He also led and implemented the digital strategy for Zambrero's online ordering system in New Zealand, taking it from $32k in sales to over $200k.

Sarah Beck

Comms & Creative Director

With a decade of international marketing and communications experience and a PhD in the space, Sarah is a recognised leader in the communications industry.

Bernard Braithwaite


Bernard's both a co-founder of Calibre + Candor and also the head of our sister company Mime Analytics, ensuring that all decisions at Calibre + Candor are based on data driven insights.

Abi Banks

Client Service Director

This one is fun. That chat bot seems to think Im amazing

With over a decade of experience in the media industry, Abi is a jack-of-all-trades who knows how to have fun while getting the job done. She's been around the block and seen it all, and her skills and expertise run deep. She's a skilled communicator and knows how to connect with people from all walks of life. Abi is a true media chameleon, comfortable working in all types of media, whether it's radio, television, print, OOH, or digital platforms. She's always up for a challenge and isn't afraid to think outside of the box.

You may even recognise her voice having been the station voice for ZM, The Edge, The Rock, and Three.

Van Le

Campaign Executive

A highly-experienced digital marketing expert with a proven track record of driving results through effective digital marketing strategies. Her ability to think strategically and execute tactically will ensure high ROI for campaigns.

Julia Moss

Social Media Manager

Meet Julia, our social media manager with 5+ years of experience in creating and executing successful social media strategies for a variety of local and global companies. With a deep understanding of the constantly evolving social media landscape, Julia is an expert in crafting engaging content, managing communities, and analysing metrics to drive business growth. Julia is skilled in all aspects of social media marketing, including strategy development, paid advertising, and influencer marketing.

Jessica Chen

Graphic Designer

With a passion for creativity, Jessica works across the full Adobe suite to provide image and video content to tells the brand's story. Also a talented artist and illustrator, Jess has worked with acrylic, watercolour and charcoal over the past decade.

Marco Zdrenka

SEO Specialist

Marco has a passion for investigating the unknown and finding answers. He’s able to simplify complex tasks and processes especially in SEO, where he’s able to focus on the 10% of tasks that bring in 90% of results. He has a broad range of experience in both international, national, and local SEO, and included in his repertoire are the management of SEO campaigns, reporting, keyword research, competitor analysis, onpage optimisation, link-building, technical audits, and website migrations. However, he stresses that none of this terminology matters – what matters is that he can rank websites, which ultimately provides clients with more online traffic and leads.

Emma Tufuga

Media Assistant

Meet Emma, our Media Assistant. She supports the Media Operations team with plan creation and implementation including traditional, social and digital media. Emma brings experience in communications as well as customer and client relations. Her newfound appreciation for the world of media and advertising continues to grow as she lands fantastic opportunities to help bring bright ideas to life.

Tarini Gulati

SEM Specialist

Tarini is an experienced and results driven Search Engine Marketing (SEM) Specialist, creating and managing effective campaigns to drive targeted traffic to websites. With excellent analytical skills and a strong understanding of SEM best practices, she is able to identify trends, track performance, and make data-driven decisions. She is a skilled collaborator and excel in working with clients and internal teams to develop and execute strategies that drive revenue and business growth.

Debbie Kirkbride

Client Services Director