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Industry experts that’ve got your back

The ad agency for grown ups

Sheila Worsley

General Manager

A co-owner of Calibre + Candor, Sheila's worked for the past two decades in the UK and New Zealand and is one of the leading digital advertising experts in the country.

Bernard Braithwaite

Director

Bernard's both a co-founder of Calibre + Candor and also the head of our sister company Mime Analytics, ensuring that all decisions at Calibre + Candor are based on data driven insights.

Simon Gentry

Director

Simon is a co-founder of Calibre + Candor and he works with many of our clients at an executive level. His role helps them shape their business and marketing strategies, and define the structure, tools, and skills they need for success.

Clive Reed

Director

Celebrating 40 years in the media industry this year, Clive has managed the media negotiation and buying of over $1 billion of media spend. Clive has worked both in London and New Zealand on a vast array of blue-chip advertisers. He brings all the disciplines into New Zealand media from understanding global best practice of quality delivery at market leading pricing.

Vanessa Williams

Head of Media Operations

With 20+ years working across multiple markets and categories, Vanessa has developed many successful campaigns for her clients in a broad range of categories. Effectiveness guides the solutions she develops and invests clients’ dollars as if they are her own. Staying ahead of the media landscape, building strong partnerships and a focus on results ensure a strong return on investment for all client partners.

Nick Dykes

Head of Client Services

Nick has over a decade of experience in the industry working across a range of client categories. He has a comprehensive understanding of the New Zealand media landscape and brings a wealth of planning and strategic experience to the Calibre + Candor team.

Holly Boswell

Digital Media Specialist

As a Digital Specialist, Holly tailors digital strategies that resonate with clients in the digital landscape. She enjoys diving into data and tracking and collaborating with all media teams. She loves staying updated with industry trends ensures she deliver exceptional results and keeping things fresh and dynamic.

Sarah Beck

Comms & Creative Director

With a decade of international marketing and communications experience and a PhD in the space, Sarah is a recognised leader in the communications industry.

Ben Woollams

Digital Media Specialist

As a seasoned digital specialist, Ben brings a wealth of experience working with both global giants such as Qantas, Sony Pictures, and Johnson & Johnson, and renowned New Zealand brands like Farmers, Sky, and DVS. His career spans across various industries including FMCG, entertainment, travel, education, and food & beverage.

With a background entirely agency-side, he has navigated the landscapes of global agencies and independent firms alike. His expertise lies in crafting digital strategies that resonate globally while understanding the nuances of local markets. From developing integrated campaigns to optimizing digital ecosystems, He thrives on leveraging digital platforms to drive meaningful engagement and tangible results.

Shelley Hooper

Client Service Director

Meet Shelley, our newest Client Services Director. Shelley has a background of nearly 20 years in Media Planning and Account Management and has worked across client, agency and supplier side. Her category experience includes QSR, Retail, FMCG, Financial Services and Education (to name a few). Shelley is all about delivering sound media solutions and she thrives on developing and maintaining rewarding client relationships.

Marco Zdrenka

SEO Specialist

Marco has a passion for investigating the unknown and finding answers. He’s able to simplify complex tasks and processes especially in SEO, where he’s able to focus on the 10% of tasks that bring in 90% of results. He has a broad range of experience in both international, national, and local SEO, and included in his repertoire are the management of SEO campaigns, reporting, keyword research, competitor analysis, onpage optimisation, link-building, technical audits, and website migrations. However, he stresses that none of this terminology matters – what matters is that he can rank websites, which ultimately provides clients with more online traffic and leads.

Nick Boulstridge

Chief Digital and Tech Officer

Emma Tufuga

Media Assistant

Meet Emma, our Media Assistant. She supports the Media Operations team with plan creation and implementation including traditional, social and digital media. Emma brings experience in communications as well as customer and client relations. Her newfound appreciation for the world of media and advertising continues to grow as she lands fantastic opportunities to help bring bright ideas to life.

Ryan Widjaja

Digital Media Assistant

Meet Ryan our Digital media assistant: Ryan is passionate and results-driven, specializing in the management of diverse digital campaigns across a wide range of clientele. With a keen understanding of digital platforms and industry intricacies, Ryan excels in supporting and developing effective marketing strategies that consistently deliver impactful outcomes for our clients.

Jessica Chen

Graphic Designer

With a passion for creativity, Jessica works across the full Adobe suite to provide image and video content to tells the brand's story. Also a talented artist and illustrator, Jess has worked with acrylic, watercolour and charcoal over the past decade.

Mina Sayedi

Search Account Manager

Mina has over a decade of experience as an expert in Search for agencies in New Zealand. She has had a particular speciality focus across the automotive and entertainment industries.

Kiera Sartain

Media Assistant

Kiera is the latest edition to the Calibre + Candor team, having recently graduated from the University of Auckland. Having double majored in Philosophy, and Politics and International Relations, her non-traditional background to the field of marketing imbues her work with unique insights and a broad knowledge base. She continues to develop her understanding of the world of advertising and has become a valued member of the company.

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