As a full service creative offering, we make advertising easier and more effective for you.
We begin with brand strategy and development, developing the foundations of your brand. If you have that in place, then it’s on to creative ideas, which we then bring to life through creative execution (read: making the ads).
We have an expert team of copywriters, graphic designers, producers, illustrators, camera people and editors to make every placement excel.
Because we have specialist expertise for all types of creative, we can ensure the most effective use of each media placement every time.
That means better results and a more efficient use of your marketing budget.
Developing your brand is what enables you to show meaning and difference to your target audience against the competition.
It’s about understanding what your brand truly stands for so you can ultimately resonate better with your customers. When done right, this work builds the strength of your brand, positions you for future growth, and enables you to command the right price for your products or services.
A creative idea sounds like a simple task. Something that might come to life after an extra glass of wine, or during a walk a along the beach. We blame the movies.
In reality, it’s an exhaustive process requiring expertise, analysis and insights. The reason is because, while there’s lots of great ideas out there, matching an idea to directly address your business challenge is a daunting task that requires so much more.
Once we’ve got to that lightbulb moment, as we like to call it, all creative executions can be developed.
We think about how that brilliant creative concept can appear as a billboard, or as a social media post or as a TV Commercial. The same idea, but delivered across all the media placements you need.
It’s about finding compelling ways of telling the stories your brand needs to tell. We do this through a full social media and web service which seeks out the best platforms, sources the right influencers, builds strategic plan and creates content and copy designed for the desires of your audience.
Our talented graphic designers can created any of the visual elements you need whether it’s print, digital or point-of sale. They will create the text, graphics and animations with just the right alignment, striking layout and aappropriate hierarchy to make sure the delivery of your message at its most visually compelling.
We can help with your production from start to finish. Whether it is a small one day shoot, or a multi-location TVC wth special effects.
We have an incredible, experienced team of writers, directors and producers to bring your brand to life on screen.
Tiger Trade has ambitions to become the go-to stock-trading app in New Zealand, offering investment into a diverse range of overseas shares on the US, Australia and Asia markets as well as the 65 New Zealand companies listed on ASX. We developed a lively brand campaign that roared into life on August 29, introducing New Zealanders to seven ‘Investor Cat’ characters representing personalities within the Kiwi investor community.
This global lozenge brand had a strong desire to reposition themselves in the eye of the Kiwi consumer, appealling to a younger audience as confectionary with a distinctively local feel rather than a throat lozenge. We developed a campaign that challenged perceptions head-on in a memorable, humorous way.
Only Good were looking to reinforce their unique product attributes and values that set them apart in the minds of consumers amidst a highly commoditised category… leading the way in ethical and local production while still remaining accessible to all.
© 2024 CALIBRE + CANDOR.